Ready to take your eCommerce store to the next level? Shopify is one of the most popular platforms for online stores. With thousands of apps covering everything from marketing to inventory management, it's easy to see why.
That said, not all Shopify apps are created equal—some will be more valuable than others, depending on what you sell and how many customers you have.
The efficient tools can be an incredible asset to your eCommerce brand because you can make use of these Shopify apps to increase sales, whether you're just starting or looking for new ways to grow your store.
These must-have Shopify apps can help your online store to work better. For example, you could make it less likely that people abandon their carts. You could also build relationships with customers and more.
So if you're looking for a way to boost your eCommerce business in 2021, it's time that you take a look at the 25 of the best Shopify apps.
34 Best Shopify Apps For eCommerce Business
1. Campaign Monitor
Campaign Monitor is a potent email automation tool that integrates directly with Shopify.
It can be used to create customized emails and integrate them into your marketing plans. Customers can set up automated triggers (such as abandoned carts, when someone signs up for an event on their website, etc.), sending those customers targeted emails at just the right time.
This app has many features, including campaign segmentation and list scheduling to help you maximize your return on investment (ROI).
A significant benefit is that it integrates with Shopify stores, so there's no need for additional work or advanced coding knowledge.
All it takes is a few minutes of your time to set up, and then you can have this app running on autopilot, working for you 24/365/7!
Poptin is a tool that helps you to convert your site traffic into customers with pop-ups, email autoresponders, and embeddable forms.
Popup builders make it simple to create any pop-up you want: from basic ones like discounts or welcome messages to more complex features like timed scrolling counters.
With drag-and-drop editors and easy-to-build templates, the Poptins tool is a great way to boost your conversions.
What You'll Get
- Customizable pop-ups in any design you want.
- A robust email autoresponder with unlimited subscribers and campaigns.
- Embeddable forms for visitors that join your newsletter list or buy from your store.
- A landing page creator to build custom pages for each of your products or offers.
- The ability to choose when and where pop-ups appear with simple settings
- Conversion data that tracks the performance of all your campaigns in real-time
How To Get Started
To use Poppins, you'll need to sign up for a free account and link it to your Shopify store. You can do this by going into the Poppins dashboard, selecting 'apps', clicking on "Shopify", then entering your credentials and filling out any necessary forms.
Firepush is a Shopify app that allows you to push any message (text, email, SMS) or offer to your customers via Facebook Messenger. If they respond positively, then the customer can be swept up into one of the four categories: loyal supporters, social fans, active buyers, and new prospects.
The service provides exclusive offers for these different customer groups as well.
4. Klaviyo For Email Marketing - Best In Customers Hunting
Klaviyo is a great email marketing app that we've seen has 67x the ROI of other tools.
It's easy to use and integrates seamlessly with Shopify, so you can start sending personalized emails right away without needing any technical expertise.
Reasons why Klaviyo might be your best Shopify App:
- Klaviyo is a one-stop shop for all your email marketing needs, meaning you never have to worry about switching back and forth between different tools again.
- It integrates seamlessly with Shopify, so it's easy to set up relevant content for your customers in real-time without needing any technical expertise.
- Segmentation is key to running a successful email marketing campaign. Klaviyo lets you target customers by custom criteria like location, purchase history, frequency of purchases, or even the type of device they're using.
- With this drag and drop app, you can expertly craft emails for your every need—product recommendations based on what people in your segment are viewing, abandoned cart notifications, and more.
- Klaviyo's analytics allows you to see where your time is best spent, from which channels to invest into what products generate the most profit for your business.
- The email marketing automation tool enables you to create customer journeys that will take them through an entire conversion journey without manual input, from their initial interest in your products to a repeat customer.
- Klaviyo integrates tightly with Shopify and can be synced automatically to collect data on customers like purchase history, frequency of purchases, or even the type of device they're using.
- It has a free trial option with limited features, so you can try it before buying it.
5. Postscript for SMS marketing
Postscript is one of the best Shopify apps for small businesses because it helps you increase sales through personalized SMS marketing campaigns.
With Postscript, talk directly with customers through personal text message conversations.
Maximize ROI by creating hyper-targeted customer segments and using images, photos, & GIFs to engage with customers. Use targeted content to engage customers and drive conversions.
Postscript is cost-effective, easy to use, and proven to increase sales through SMS marketing campaigns.
The cost ranges from $30 to $300 per campaign, and the low price points are well worth it because Postscript has been proven to increase sales through SMS marketing campaigns.
Oberlo is an app that lets you add products to your Shopify store just as quickly as you can with AliExpress.
This app makes it easier for you as a seller when trying to get your first few customers on board and saves hours in product research. This works by allowing you to add products from the app into your designated Shopify store, which then allows you to make changes and optimize them.
Overall, Oberlo could potentially be one of the most important Shopify apps for business owners, both new and old.
With over 250,000 products available to import from AliExpress alone, it's a no-brainer that this could be worth it if you're looking for a way to expand your store without too much effort.
The Oberlo app is free to download and use.
However, the price of products you sell will vary depending on where they are being sourced from – whether from a wholesaler or elsewhere online.
The cost of these items can also be affected by shipping costs and import duties that may need to be paid for specific products.
7. Inventory Source
Inventory Source is the best Shopify app for small businesses that's perfect for keeping tabs on stock levels.
The app allows you to monitor sales and inventory in real-time, so any time there are discrepancies between what's available and what showed up as sold (or the opposite), Inventory Source will let you know right away.
Inventory Source automatically creates purchase orders, which is a huge time-saver over manually ordering from suppliers. It also helps you find the best prices for your inventory items and offers more than one way to monitor stock levels on an item or in multiple locations.
If you need help with pricing strategy or want to use it as part of your sourcing process, Inventory Source's team of experts can give you a hand.
Inventory Source also comes with an API to connect it with the other apps in your business and automate ordering or tracking inventory data from one app to another.
And if there are mistakes made on orders sent out without notice because they weren't tracked on time, you can prevent any delays by using the API to stop orders in their tracks.
8. Constant Contact Marketing
Constant Contact offers multiple free webinars and tutorials on email marketing, which we can't recommend enough for you to check out.
Constant Contact offers workshops and online training for you. So it is beneficial as a platform that provides one gigabyte of storage space with live tracking system files, including an image library and built-in social media sharing tools.
It also has an excellent customer service team available to answer your questions at any time of the day.
While many Shopify apps are perfect for businesses of any size, these tools are especially beneficial for small business owners who want to bring in more sales and customers without spending too much money on marketing efforts.
Constant Contact Marketing will help you create and send beautiful emails with just the click of a button.
The app also offers mobile-friendly features that help you engage your customers on their devices, which is important for an effective marketing strategy today.
ReferralCandy is a Shopify app that rewards your customers for inviting their friends and family to shop at your store.
It's easy: when someone signs up from an invite, you get credit which can be put towards discounts on marketing or even free products! Plus, the whole process of setting it up only takes minutes.
The best part is that nobody will be able to turn down this opportunity for earning rewards, and you'll get the credit as a store owner. And if they do say no? You can still offer them referral incentives (discounts, free products) to make it worth their while!
Referral Candy also takes care of the hard part of customer acquisition.
With Referral Candy, you can set up an affiliate program in less than five minutes! They make it easy for customers by giving them a link to share with friends and family wherever they want (email, social media, text).
You'll get credit when someone signs up from their link. We'll also send you a report of your new customer's spending habits so you can get to know them better and make sure they're being treated right.
Referral Candy not only makes it easy for customers but merchants too. No more managing tons of affiliates or tracking who referred what sale—all this reporting is available in your Referral Candy dashboard.
Utilize this amazing Shopify app and start getting more traffic, customers, and sales today!
10. Fancy FAQ
Fancy FAQ is one of the best Shopify apps for small businesses. It is a powerful and easy-to-use app that lets you create FAQ pages on any page of your store.
Customers can quickly find answers to their questions, which will help boost customer service—especially if the business has limited staff available to answer these inquiries.
Fancy FAQ features include:
- Ability to create FAQ pages on any page of your store.
- Add a search bar that helps customers find answers more quickly.
- Ability to add images and hyperlinks between questions.
- User-friendly interface with intuitive navigation menus and dropdown lists for quick data entry.
PayWhirl is one of the best Shopify apps for small businesses looking to increase sales and decrease customer churn. You can easily add subscriptions to your Shopify store.
PayWhirl has a free trial and offers plans for small businesses with low monthly fees.
With PayWhirl, you'll have all the tools you need to set up your subscription service in minutes without any coding necessary.
This great Shopify app allows customers to:
- Set up their account, which includes managing payment information and adding new payment methods
- View their billing history at any time
- Make changes to subscriptions without contacting your support team.
12. Friendly Accessibility Tools
The Friendly Accessibility Tools helps with some of the accessibility issues. It allows you to set up alternative text for images, offers a color-blind mode, and even lets people change fonts or screen sizes depending on their needs.
You can also enable keyboard shortcuts for easy navigation if you'd like. These are all great features that make your store more accessible.
You won't need to make any special accommodations for your eCommerce store.
With Friendly Accessibility Tools, you can set up your store so that people who are shopping in it have a good time. You just need to add this free Shopify app and make sure the features you want are turned on.
13. Tip Quik
Tip Quik allows customers to add tips on their online purchases for your employees before checkout.
The app is customizable and only takes a few minutes to install at the top of your website's homepage. This is perfect if your business has a lot of customer contact, like restaurants and retail stores.
Your employees will be happier with more cash in their pocket, and your customers can express how grateful they are to you.
This straightforward app will automatically fulfill and ship your orders, so you don't have to worry about warehouses or shipping. Plus, it has a free trial period (which is incredible for the budget-conscious).
First of all, there's Printful: an automatic fulfillment service that takes care of storing inventory and handling production, so you can concentrate on promoting your products.
The company handles over one million orders per month and ships everywhere in the world, so there's a good chance that it will suit your needs perfectly.
Promo.com is a Shopify app that helps you create automated and polished product videos for your store, with no hassle on your part. Just choose the type of video you need - like an explainer or how-to - and they'll pull images from all over your site to make it happen for you.
They'll do all of the work, and you can get a high-quality video in minutes.
Promo's videos are entirely automated - they're based on your product page images, so there is no editing required from you! You just have to choose which type of video you want, and Promo will take care of the rest.
16. SEO Image Optimizer
Google Images is just as important as Google. They account for 27% of the search traffic done on the internet and people use it to find things to buy.
You can make your website more likely to be found by including text and images that are optimized for SEO, but you do not need to worry about this if you use the one-
SEO Image Optimizer is a Shopify app that can be installed in seconds. With the SEO Image Optimizer, you'll get more traffic by automatically adding meta tags to your photos and product images for increased visibility on search engines like Google Images or Yahoo!
The best part about this feature is that it works with all popular plugins—like Oberlo, Printful, and Yotpo—so you don't have to worry about switching from your current ecosystem.
Easyship is a Shopify app that simplifies the process of shipping and selling items internationally.
Easyship is excellent for international sellers, providing them with a shipping solution that's convenient and cost-effective.
It also helps eCommerce brands simplify their global operations by reducing confusion over which carrier to use when fulfilling orders from other countries (unless they've already partnered with another provider).
In addition, it offers an integrated USPS API, which is great for sellers who regularly ship packages to the United States and want a solution that simplifies their shipping process.
Easyship also offers a handy tool called Trade Manager, which helps you analyze your international orders by calculating import duties on every order before it's shipped.
Plus, for each shipment, you'll receive a shipment confirmation email—ensuring that you always know which carrier to use.
- International shipping rates.
- USPS API integration.
- Trade Manager tool for importing and exporting goods worldwide.
Pixpix is a lightweight and user-friendly image editor with powerful features
PixPix allows you to integrate directly into your product pages, so you can edit photos and get products live faster.
The interface is intuitive for cropping, resizing, editing color/lighting issues quickly.
It also provides automatic alt text for SEO optimization.
- Easy to use interface.
- Slideshow with music and captions.
- Automate the editing process for a batch of images all at once.
Gameball helps you manage customer retention by allowing customers to complete challenges, earn points, and level up through different tiers.
You can also create a referral program where they earn rewards for bringing new customers to your business.
Gameball lets you trigger pop-ups throughout the shopping experience that encourage people to interact with your website to promote your referral program and increase customer loyalty.
The app integrates with Shopify's built-in notifications system to help you catch customers' attention or even send them a notification as soon as they enter your site for the first time!
Gamifying customer engagement is an excellent way to incentivize shoppers who might otherwise be on the fence about buying from you—and it's a feature that any size of an online store can utilize.
Prisync is an application that automatically updates product prices to be competitive in real-time. This app not only saves you the hassle of manually updating your price but also helps you maximize profits by being able to react instantly when industry competitors change their prices.
There are two ways to update prices with Prisync: manual or automated response.
- Manual price updates are activated when you see a competitor change their prices or if your supplier sends an email with the update.
- Automated responses are executed automatically by Prisync in response to changes from competitors and suppliers.
This app is perfect for eCommerce businesses that need to keep up with changing pricing in real-time. You can also subscribe to a monthly or yearly plan for an additional price.
Suppose you are looking to start an eCommerce business. In that case, it can be helpful to find a drop-shipping app with Shopify that will help you build your store and provide the option of dropshipping. Spocket is one such app that provides easy access for sourcing products from suppliers in both the US and EU and having samples sent to you.
Spocket dropshipping app allows you to build a store and find products with ease by searching or browsing for items on their site which are then automatically synced onto your Shopify online store, giving it that professional edge over other stores takes more time.
Once the product has been added to your shop, you can get the supplier to send you samples, which will then be listed on your store with their respective prices.
In addition, Spocket includes a wide range of features that make it easy for any user type from beginner to expert shop owner.
These include an automated order management system and real-time inventory tracker, as well as content marketing and SEO features that help you attract a larger audience and generate higher sales.
The app also has an interactive dashboard where everything from inventory levels to product trends can be viewed in one place.
You can then set up intelligent notifications via email or text message, giving your team time-saving updates on the go, so they're never unaware of the latest changes.
22. SEO Optimizer
This app is perfect for any Shopify store that relies on Google traffic and wants to take care of SEO.
You can get the Free plan, but if you feel like your business could benefit from a more advanced optimization level to rank higher organically with Google, then the Pro Plan is worth considering.
With this plan, you will be able to take care of your on-page However, the developers of SEO Optimizer stress it doesn’t build backlinks for your store, as building backlinks is a manual process.
What's really exciting about this app is that it automatically optimizes your store for increased engagement day by day. What does this mean in practical terms? You don't have to log into Shopify and meddle with SEO settings like you do on most apps.
- Free SEO Report Card
- Keyword Research Tool
- Site Health Checkup
- Mobile-Friendly Web Analyzer
23. Product Reviews
Shopify Product reviews allow you to get customer reviews and ratings for your products. Customers can read other people's opinions about your product or write their own.
With customer feedback and photos from customers who have tried the product in person or via video review on YouTube, you'll likely see more sales after receiving positive feedback with high ratings.
Some examples of leading eCommerce brands that offer product reviews:
- Amazon allows for a detailed review of the product that includes customer feedback, ratings, and images.
- Walmart provides star ratings out of five, and this information is also linked to their website's page on retailer's site.
- Nordstrom offers editorial reviews followed by a list of specs with a "Buy Now" button that takes the user to their online store.
- Macy's gives a list of specs with customer reviews and ratings out of five stars.
24. Social Proof & Sales Pop Nudge
This Shopify app is perfect for small businesses, so you should give it a try if your store could use some help increasing sales.
The tool lets you add social proof to show how many likes and shares each product has or when the last sale was. You can also create a pop-up with content related to your product, such as the ordered last time.
Nudge is like a library. You can use the Nudges on any page there.
Nudgify is an app to let your customers know the stories behind your products. This feature, along with customized messages, will show shoppers how much time they have until a product sells out!
If you're not sure where to start, Flexify has a suite of templates that will help your marketing efforts.
Most importantly, these are highly targeted ads—flexible enough for any business with the need to sync up their store and social media channels. You can create ads on Facebook in minutes by selecting from various templates—or you can customize the template to make it unique.
Suppose there's a specific time of day when your customers are on Facebook. In that case, Flexify allows for easy scheduling in advance and gives you priority placement within their algorithm—helping your ads reach more people who want what you have.
To manage all this effort from one dashboard, Flexify lets you schedule your posts on Facebook, Instagram, Twitter, and Pinterest in advance.
26. Bold Upsell
An app that lets you upsell and cross-sell at every step of the way.
Create follow-up offers based on shopper behavior, maximizing your profits with a tailored strategy based on analytics. The only app that facilitates upselling and cross-selling.
The product page, the cart page, and even after checkout. Create follow-up offers based on shopper behavior to maximize your profits with a tailored strategy based on analytics.
The only app that facilitates upselling and cross-selling at every step of the way.
27. Lucky Orange
Lucky Orange is a tool to help you understand what people don't like about your store, so you can fix it. You can watch recordings of people and see where they clicked on the website.
You can set up chats and surveys with customers when they are on your site. You can ask them what is making them feel happy or sad, and use this information to make sure they are satisfied.
Busy store owners can get an email every day or every week with the most important things they need to do on their website.
Shopify's chatbot for retailers is a great way to stay on top of your customers.
The bot can be customized with different responses based on the customer. Use natural language processing techniques like deep linking (which directs people to specific parts of your site) or intelligent keyword recognition (like automatically booking an appointment when someone types in their phone number).
Best of all, this is one of the best free Shopify apps for small businesses as it's a free service.
Shopify has an option to integrate with Facebook Messenger that can be set up in minutes and start giving your customers access to live chat support from within a conversation thread on their favorite social media network.
You can also download their mobile app on iOS or Android devices so that customers can access information about products while they peruse your website on the go.
Pricing: free to install
29. Page Speed Optimizer
Online store owners who want to avoid losing customers need to invest in site speed.
Page Speed Optimizer is a free Shopify app that improves webpage load times, no matter the size of the business.
Web page performance and conversion rates are closely linked because user experience plays a huge role in how customers perceive your brand.
The app is a one-click installation with the following great features:
- Page Speed Optimizer
- Gzip Transfer-Encoding
- No coding knowledge required
Instafeed is a plugin that automatically adds your Instagram feed to the home page of your site or blog.
It helps build customer trust in your products by seamlessly weaving your Instagram feed right into your store page.
Instafeed is a free app that can be installed in just minutes and integrates with both Shopify & WordPress stores and any type of content on the web, such as blogs or site pages.
Users simply upload their profile picture to Instafeed's online dashboard, and the plugin automatically pulls in their feed.
Rewind is a Shopify app that will automatically backup your store to keep it safe from hackers, disgruntled employees, and other disasters.
Used by 65,000+ stores in over 160 countries worldwide, including GymShark, Pampers, Charmin, and MVMT.
Rewind does not only backup your store, but it also lets you restore just an individual item, a product category, or the entire store to retrieve in case something goes wrong—such as thieves breaking into your office and stealing all of your computers (yes this can happen!).
Rewind is a great way to protect your online store from any potential issues. It's not about if something will happen, but when it does—and what you can do before then!
Shogun is a drag-and-drop builder and editor that helps create product pages, homepages, blog posts, and more.
It has mobile responsive templates which allow your store to look good on any screen size.
Shogun integrates with other websites. You can use it to publish things on Google Analytics, Facebook, Instagram, or YouTube. Or you can use it with Pinterest. So marketing gets easier!
There are 30 different templates to choose from. You can customize the look of your store and create the ambiance that you want.
33. Bulk Discount Code Generator
A discount code is a good way to get people to come and buy your products. But if it's too easy for people to use the codes, they might not buy anything else from you. The Bulk Discount Code Generator can help you prevent this.
The Bulk Discount Code Generator is perfect for eCommerce brands that want the convenience of bulk discounts without reducing profit margins or worrying about coupon abuse.
This app allows users to email recipients with a unique code, suitable for one-time use.
The Bulk Discount Code Generator gives you the convenience and security needed when running promotions. You can access this app at the Shopify app store.
You can generate unlimited codes, track sales with Google Analytics integration and easily export your generated code list to CSV.
34. Free Shipping Bar
Shipping costs should never be the sole reason a customer chooses to purchase or abandon an order.
However, suppose customers in certain countries can already pay for shipping when they order a single product. In that case, free shipping is an excellent incentive to increase their average number of orders per day.
It's a lot easier to track free shipping rates in your Shopify store than to calculate them manually.
This app, which can be installed for $9.99 per month or less if you choose a yearly plan, will show customers the total cost of their purchase before they add anything else—including the price of shipping!
With this app, you will also be able to set a minimum purchase amount for free shipping.
Frequently Asked Question
Can you use Shopify for advertising?
Shopify is easy to use. It takes only a few minutes to set up campaigns for Google and Facebook. Shopify will automatically put in the information from your store that you need, so it will be easier for people to find your products.
What is the best affiliate marketing app for Shopify?
Affiliate marketing is a great way to drive sales, so it's essential to have the best affiliate marketing app for Shopify.
The first step in setting up an affiliate program is choosing your company and product(s). You also need to set your commission rate and decide whether you want affiliates from different countries or just one country.
The list of best affiliate marketing apps for Shopify is:
- Pro Affiliate Marketing
Where can I promote my Shopify store?
Social media is the most popular way to show your Shopify store to the target customer. If the person has a social media account, you can show them what you have for sale. This is a good way for people worldwide because every person may need something and find it here.
Yet, we've provided a list of the top Shopify apps for eCommerce entrepreneurs.
Many customers are now shopping on their mobile devices. You need to be prepared with an app that will help them browse your store in detail without difficulty.
If you want to learn more about how our team can grow your eCommerce business through advanced eCommerce marketing, don't forget to learn about our eCommerce Hyper-Growth Strategy!